Everything you Needed to know about Brand Marketing

Brand marketing tells the story of your business by emphasizing what it stands for. It is the way to promote your service/product as a whole. It doesn’t just establish the brand but ensures it reaches your target audience. If you feel like a branding design agency, let’s learn more and think about how you can improve your marketing.

Branding or Marketing in Branding Design Agency, which comes first?

To use the two efficiently, you must understand the difference between them. In its bare essence, marketing is about building brand awareness and generating sales. Branding establishes what a business is all about and who it caters to.

Marketing is the business-generating toolkit, and branding is the approach to reaching the target audience. Branding is the building block for any business, which is why it should always come first. For example, if your brand is fried chicken, then the branding would be the secret spices and herbs, and the marketing execution would focus on getting customers excited about your product by placing ads everywhere. Hence, regardless of your industry, you must establish your business as a brand before creating a marketing plan.

Establishing a brand guide

The brand guide is all about identifying the company’s personality. This is where you define your brand. You carefully choose your logo, illustrations, business colours and typography to embody your brand values. For example, a ‘sophisticated brand’ will be all about muted colour palettes and traditional font choices for email templates and websites. These design choices make up the foundation for your marketing strategy.

When is brand marketing successful?

Effective brand marketing is sustainable in the long run. It works best when your goal is to get repeat buyers who come for everyday products and even to connect with buyers who are coming to make an expensive long-term purchase like a vehicle. A strong brand creates recognition and a distinct feeling that will be embedded forever in the minds of your audience. For example, everybody now knows that the brand Colgate will keep their teeth clean. Over the years, Colgate has been unique in its brand marketing approach by educating its audience rather than simply pushing them to buy its products. They keep showing videos about oral hygiene and facts about how users can care for their teeth.

Brand marketing should not be reserved only for industry giants like KFC, Adidas, and Apple.

Big or small brands can pull off-brand marketing by following the given steps.

Understand the purpose of your brand.

Understanding your brand’s purpose is of utmost importance. Ask yourself why your brand exists to nail the brand purpose. Make a list—who’s your target audience, and why would they trust you in the first place? What challenges do you aim to solve? Who are your brand competitors? How did your brand come about, and why was it created?

Creating the look and feel

After this, you must define how your brand will look and feel. This means choosing the typography, imagery and brand colour palette. Get a branding design agency like PitchWorx to help you build your brand persona through excellent visual design choices. With their help, you can design a logo and get expert font choices and visual design styles.

Research your target market.

Create customer personas to understand your customer. A customer persona is a comprehensive picture of your perfect buyer. This picture will help you develop an emotional connection with your target audience. Ask questions such as: How old is the target customer? Are they married? What is the job profile, daily routine, and educational background? What do they like to shop for? What’s their most recent purchase? What do they care about? What do they need from your product/service?

A clear vision of your ideal customer will guide everything from your business name to the style of your logo.

Sell your story

The right message can sell your brand’s story. The story you craft will connect with your brand and target audience and encourage brand recall and loyalty. Hence, developing an engaging story with many characters, a conflict, and a final resolution in the form of your brand is of utmost importance. You need to capture your market’s attention with a great story and then let them become a part of your story as they go on about interacting with your brand.

See what your competitors are doing.

Knowing your audience is crucial; understanding the people you’re competing against is equally essential. Research them, determine what sets you apart, and then focus on your brand marketing message. If your competitor’s USP offers the lowest rates in the market, your campaign can focus on why quality is essential in the long run.

To conclude:

A branding design agency will help you thoroughly understand your brand marketing strategy and increase the likelihood of your business thriving upon execution. When you invest in a solid brand marketing strategy, your future marketing campaigns will become more accessible and more effective when you use these tactics by various branding design agencies.